News
✊🏾 Why the Beauty Supply Boycott Matters + How You Can Stand with Us

September 1st marks the beginning of a powerful movement: the Beauty Supply Boycott. For the entire month, Black women and allies across the country are pledging to withhold their spending from non–Black-owned beauty retailers and instead support Black-owned beauty brands directly. This isn’t just about shopping habits—it’s about economic empowerment, representation, and restoring balance in an industry that has long profited from us without reinvesting in us. 💧 Why This Boycott Is Important The beauty industry thrives on the dollars of Black women. Yet, too often, our brands, our voices, and our impact are overshadowed by larger companies that dominate...
Summertime Natural Hair Care Hacks

Step-by-Step Hydration Regimen Featuring Hydrate Me Please Summer is HERE—and while we love the glow-up, cookouts, and beach days, let’s be real: this heat, humidity, and UV can be brutal on our curls, coils, and locs. Whether you’re rocking a twist-out, protective style, or luscious microlocs, your strands deserve some extra love to stay hydrated, defined, and thriving. Let’s walk through the ultimate summer hair care routine—Hydrate Me Please style—using our top-tier products designed for textured hair. 1. Start with a Detox: Cleanse Gently but Effectively Product: Moisture Lock ShampooStart by rinsing with lukewarm water to open the hair cuticle....
Chemo Curls: A Woman’s Journey in Navigating Through Life with Cancer & Lupus One Curl at a Time
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Chemo Curls: A Woman’s Journey in Navigating Through Life with Cancer & Lupus One Curl at a Time
Some stories are more than just about hair. They’re about healing. About hope. About strength in the face of unimaginable challenges. This is one of those stories.
5 Tips to Protect Your Hair This Winter for Natural Hair and Locs
Summer Protective Style Hair Care Regimen
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